Contacts

Contacts is your centralized directory of every phone number that has interacted with your business through Akol. Contacts are created automatically when calls happen, and you can also add them manually.

How Contacts Work

Every time a call is made or received through Akol, the system automatically creates or updates a contact record for that phone number. This means your contact directory builds itself as your AI agent handles calls.

Source	When It’s Created
Inbound Call	A new caller reaches your AI agent
Outbound Call	Your campaign dials a number
Manual	You add a contact from the dashboard

Contacts are de-duplicated by phone number per business — if the same number calls twice, the existing contact is updated rather than creating a duplicate.

What’s Stored

Each contact record includes:

Field	Description
Phone Number	The contact’s phone number (unique per business)
First Name	Extracted from calls or added manually
Last Name	Extracted from calls or added manually
Email	Added manually or from integrations
Company	The contact’s company or organization
Tags	Custom labels for organizing contacts
Notes	Free-text notes about the contact
Total Calls	Number of calls with this contact
Last Contact	When the most recent call happened

When your AI agent extracts a caller’s name during a conversation, it’s automatically saved to the contact record.

Contacts vs Campaign Contacts

Contacts and Campaign Contacts serve different purposes:

	Contacts	Campaign Contacts
Scope	Business-wide	Per campaign
Created by	Automatic (from calls) or manual	Manual add or CSV import
Purpose	Central directory of all interactions	Target list for a specific campaign
Editable	Yes — name, email, tags, notes	Limited to campaign-specific fields

A phone number can appear as a Campaign Contact in multiple campaigns, but will always have a single Contact record per business.

Next Steps

Managing Contacts — Search, filter, export, and add contacts
Contact Details — View and edit individual contact records