What are Campaigns?

Campaigns let you organize and manage calls at scale. Whether you’re handling incoming calls for a promotion or making outbound calls to follow up with customers, campaigns give you full control over how, when, and who your AI agent calls.

Campaign Types

Type	Direction	Description
Inbound Call	Incoming	Group and track incoming calls for a specific purpose (e.g., a marketing promotion or seasonal offer)
Outbound Call	Outgoing	Your AI agent calls a list of contacts automatically (e.g., appointment reminders, follow-ups, surveys)

When to Use Campaigns

Inbound campaigns are useful when you want to:

Track calls from a specific marketing channel
Assign a dedicated phone number and agent to a promotion
Monitor performance for a specific initiative

Outbound campaigns are useful when you want to:

Remind customers about upcoming appointments
Follow up after a service or consultation
Run customer satisfaction surveys
Reach out about promotions or new offerings

Campaign Lifecycle

Every campaign goes through these statuses:

Status	Description
Draft	Campaign is being set up. Not active yet
Running	Campaign is live — calls are being made or received
Paused	Campaign is temporarily stopped. Can be resumed
Completed	All contacts have been reached or the campaign end date has passed
Cancelled	Campaign was permanently stopped before completion


Draft → Running → Paused → Running → Completed
                                   → Cancelled

What You’ll See

For each campaign, your dashboard shows:

Total contacts — How many people are in the campaign
Completed calls — How many contacts have been successfully reached
Successful calls — Calls where the goal was achieved
Failed calls — Calls that didn’t connect or didn’t achieve the goal
Progress — A visual indicator of how far along the campaign is

Next Steps

Ready to create your first campaign? Creating a Campaign →